How to get students to find and read 94 articles before the next class

Michael Wesch is doing some very interesting work: "My student-researchers and I tried something a little different to kick off our semester. Instead of the standard syllabus that requires everybody to read a few articles to discuss, we decided instead to organize ourselves into a Smart Mob that would try to read a good hunk of the literature on a single topic in one go. We chose to explore the implications of anonymity online, which is the centerpiece of our project this year." Read about it here. Also, check out their cool video.